The future is about a time, a period to come ; it is about what will happen in that time, that period : Future generations.
Who will happen, who will happen, who will be so in the more or less near future : A future domain. A future champion like an everyday champion.
Consequently, the basic vectors of the brand are all future champions, whatever the field of action.
The MY FUTURE brand has a major advantage in that it is managed by an exclusive communication agency.
MY FUTURE finally chose the t-shirt and its accessories as the spearhead of its clothing line.
“Originally, the t-shirt, or “short-sleeved sweater (vest)” or “kid” in French-speaking Canada, “knitted” in French-speaking Africa, with straps or with American armholes, was worn under clothing like a skin knit. It owes its name to its “T” shape, without collar and initially with short sleeves, but possibly with long sleeves, hood or turtleneck.